The Curse of Multimedia and the Internet in the Coaching Industry

The post by Allistair McCaw

The Curse of Multimedia and the Internet in the Coaching Industry

Allistair McCaw

I actually never do this, but thought I’d have a look on YouTube today at coaching drills, exercises, tip, etc.. Wow, that’s all I can say! Just astonished by some of the absolute garbage you find posted on multimedia websites like YouTube. ‘Guru trainers and coaches’ selling ’their’ drills and exercises. Just cannot believe people can buy into this. I came across a guy on YouTube (I will withhold his name) who has taken drills straight of my method, tried to do himself, then telling people to subscribe to his page for $39.95 a month!

The quality of the drills was laughable. In fact, when I think of it almost tragic, that some uninformed people will follow this instruction. He didn’t have a clue. People, before you buy, subscribe, or ‘follow’ one of these self-proclaimed ‘Guru’s’, first check which athletes they have trained (if any) and what they have actually done, coaching-wise.

There are so many expert marketers out there selling their ‘coaching skills’, when in fact they are taking you for a credit card ride. Most of these ‘Guru’s’ don’t even understand the how, let alone the why. My advice is to do your homework thoroughly before you take advice from someone or a fancy well-designed coaching website.

It’s time these ‘YouTube coaches’ were found out. It’s ruining our industry, actually worse, it’s potentially injuring athletes.

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